Brand Story

Brand Story

VaSu, avo vakashanda muGuangzhou kwemakore anopfuura gumi muna 2015, vakadzokera kuChaozhou, inozivikanwa se "Ceramic Capital yeChina", nerudo rweguta ravo. VaSu nemudzimai wavo vakatora mukana wezviwanikwa zvemhando yepamusoro-soro mudhorobha ravo, zvakasanganiswa nezvakanakira e-commerce zvewebhusaiti yeTaobao yeAlibaba uye chitoro chepamhepo cheTaobao chemakore gumi, uye vakafunga kutanga ne e-commerce, kuongorora zvakakwirira. -mhando yekugezera inopa munzvimbo, skrini yemhando yepamusoro zvigadzirwa zvinotengeswa kuEurope neAmerica, uye kuparadzira-yemhando yepamusoro uye inodhura yekutanga-ruoko zvigadzirwa munyika yose kuburikidza neTaobao, kushumira vatengi vanofarira European neAmerica kugadzira zvigadzirwa muChina.

Gore ra2015 raive gore rekutanga rerendi yemahara e-commerce yekutsigira mutemo weChaozhou International Ceramics Trading Center. Zvitoro zvenyama zvaive apa. Chaozhou Ditao E-commerce Co., Ltd. yakagadzwa zviri pamutemo muna Nyamavhuvhu 2015.

Mugore rimwe chete, kambani yakabva yatanga kusimudzira uye kutengesa kweiyo retro yakatevedzana yehutsanana ware pasi peiyo yakanyoreswa trademark "Butterfly Pottery".

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"Butterfly" muzita rechiratidzo "Butterfly Tao" inomiririra gonye rakajairika iro, kuburikidza nekuedza kwaro pasi-pasi, rinopaza nemukoko waro uye rinova shavishavi rakanaka. "Tao" inomiririra yakanyatsogadzirwa ceramics. Butterfly pottery bathroom yakatanga kubva muchimbuzi chenguva dzose, uye chitoro chakura. Dzimba dzekugezera dzinosanganisira mabheseni ekugezera, mapombi, magirazi, mashawa, mapendants nezvimwe. Zvigadzirwa zvebutterfly pottery zviri kuwedzera, uye zvigadzirwa zvekugezera zvakasiyana. Sezvo bhizinesi richikura, kubva pakugadzirwa kwemavara kusvika pakugadzirisa kwepamusoro-soro, saizi yebheseni, kureba uye kureba kwebhuraketi, uye patani uye chimiro chemarble chaiwo zvese zvinogona kutariswa zvinoenderana nezvinodiwa nevatengi. Sahwira anoomerera pakudzora kwakasimba pamusoro pemhando yechigadzirwa, achisarudza ekutanga-kirasi makeramiki anotsvedzerera, asina tsvina uye asina ruvara. Iyo hardware yakafanana nemhangura yakaiswa, chrome yakanamirwa, uye goridhe yakaiswa, kupenya zvachose uye isina ngura. Kubva zvayakatangwa mumusika, zvigadzirwa zveDietao zvakagamuchira rudo rwakafanana uye kurumbidzwa kubva kunhamba huru yevatengi.

Mukutanga kwa2019, Dietao yakatangwa zviri pamutemo paTmall, kumisa iyo Dietao brand. Pakati pe2019, Alibaba International Station yakanyoreswa uye zvinhu zvinogona kupihwa kupasirese. Ini ndinotenda kuti Butterfly Tao ichabhururuka zvirinani uye zvirinani nechimiro chayo chinoyevedza mune ramangwana!

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Brand Creation
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Ko Butterflies Vakawana Sei Zita Ravo reChirungu?

Hapana anonyatsoziva, sezvo shoko racho rave riri mumutauro weChirungu kwemazana emakore. Izwi iri raive "buterfleoge" muChiShona chekare, zvinoreva "butterfly" muChirungu chedu nhasi. Nokuti ishoko rekare, hatinyatsozivi kuti ndiani kana kuti mumwe munhu akati "Icho 'chinhu' pamusoro apo i'butterfly'." Imwe nyaya ndeyokuti vakapiwa zita iroro nokuti zvaifungidzirwa kuti mashavishavi, kana kuti varoyi vanotora mashavishavi, vaiba mukaka nebhata.